Cotton USA shared US cotton’s sustainability story at the recently held Hong Kong Denim Festival (HKDF), sponsored by CreateTHK and organised by Vocational Training Council (VTC) and Hong Kong Design Institute (HKDI) in PMQ, Central and Sham Shui Po fabric wholesale district. Cotton Council International (CCI) is the marketing arm of the US cotton sector.
The festival is a three-week cultural and design event that aims to promote denim culture and generate impactful cultural movement for the creative development of denim art and design. To impart US cotton’s importance in denim, CCI director of China & Northeast Asia, Karin Malmstrom delivered a presentation about sustainable sourcing and global denim trends at the denim seminar.
The festival features a dynamic series of activities including a denim bazaar, exhibition, design workshop and seminar to embrace the culture and experience of denim from the past, present and future. These activities were designed to stimulate people’s emotional attachment with denim chronologically, by revisiting old denim stories and new experiences of denim design, attracting participants from all walks of life, including the general public, artists, designers and industrialists.
Cotton USA licensees, including Advance Denim, H.W. Textiles, Cone Denim, Panther Textiles, Mou Fung and Teelocker, along with global denim brands such as Levi’s, 45R, Bauhaus, Scotch & Soda, Chevignon, G-Star and Koyo, also sponsored and supported the denim festival.
Organisers expect the HKDF to become an iconic art and design event that unites the local denim industry, derive new directions by drawing design experts regionally and internationally, and become a nurturing ground for denim design visionaries.

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