In a bid to expand khadi’s global reach, week-long exhibitions will be held in 10 countries as part of Independence day celebrations.
Products supplied by Khadi and Village Industries Commission (KVIC) have been shipped yesterday for display in cities in Bahrain, Iran, the UK, Singapore, Jordan, Australia, Canada, Portugal, Saudi Arabia and Italy.
A statement issued by KVIC said 20 types of fabric to be displayed in the exhibitions range from muslin to silk and from cotton to wool, along with selected high-quality readymade garments like Modi jacket, shirts, tops, designer kurtas, western wear and niche village industries products like shops, shampoos, sanitizers, herbal tea/coffee and leather wallets.
Last month, KVIC chairman Vinai Kumar Saxena had written to Indian embassies in 42 countries last month, seeking their support in promoting khadi in their respective consulates during Independence Day celebrations this year.
“In what comes as the increasing popularity of khadi across the globe, 26 embassies/high commissions responded positively and shown their interest in promoting the signature fabric of India,” he said. He said it is the first move in taking khadi from a local to global platform. “Based on khadi’s multiplying USP abroad, KVIC plans to organise similar exhibitions in 50 other countries on October 2, which incidentally coincides with 150th birth anniversary of Mahatma Gandhi,” Saxena added.