Tamil Nadu Government’s chain of outlets to sell handloom products, LoomWorld, has tied up with Amazon India to sell its handloom products.
An official of LoomWorld told The Hindu that it was already selling products worth Rs. 25 lakh a year. “LoomWorld started direct online sales in January 2016. The response was tepid in the initial months but picked up last year. On an average, our direct online sales a month is for about Rs. 2 lakh,” the official said. The outlets are present in Coimbatore, Chennai, Madurai, Erode, Kancheepuram, etc.
On Amazon, LoomWorld will initially sell cotton saris in the domestic market. As demand picks up it will offer silk saris and furnishings too. Amazon has similar tie-ups with some of the other State handloom agencies too.
At the launch, O.S. Manian, Minister for Handlooms and Textiles, Tamil Nadu, said the State has some of the finest hand woven products which have always found resonance with shoppers across the country, a press release from Amazon said. This launch will have a positive impact on the lives of the weavers and artisans from Tamil Nadu by providing them easy access to new markets. It will enable local weavers associated with LoomWorld to showcase their craftsmanship across the country, the official added.