With a view to increase sales of products made using the hand-woven fabric, government plans to create a “Super Premium” segment for Khadi.
With an aim to tap luxury customer base, the government will first make a list of actual super premium Khadi products which are already being manufactured in other parts of country and try to showcase that in one place so that youngsters who are looking for stylish clothes can opt for super premium Khadi Products, said Secretary in the MSME Ministry, A K Panda.
Further, the Ministry also plans to bring top designers for the super premium segment products with the help of Textile Ministry, he added.
Initially these products will reportedly be sold in lounges in selected Khadi outlets and gradually the Khadi and Village Industries Commission (KVIC) may also tie up with top global luxury brands to enhance the reach of the products.
In this direction, the proposal was also discussed in the board meeting of the KVIC that held on April 6.