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The Southern India Mills’ Association

Committed to Foster the Growth of the Textile Industry

Supporting handloom

Inaugurates a concept boutique at Jubilee Hills
It’s not often that spiritual leaders take time to grace a commercial venture. But an enterprise started by 23-year-old Sai Priya Tucker with a vision to support handlooms and sustain the livelihoods, made an exception.
Tridandi Srimannarayana Ramanjua Chinna Jeeyar Swami inaugurated the concept boutique Elementree at Jubilee Hills here on Thursday that would be open to public from January 22. “The time-tested skills of our artisans and craftsmen should be respected and propagated,” Chinna Jeeyar Swami told the select gathering. The handlooms component of the boutique is named ‘She is’ with a tagline Supporting Handlooms . “We enlist every woman to support genuine handlooms and thereby help the artisans and skilled weavers to sustain their craft,” said Sai Priya, who studied in National Institute of Fashion Technology, Hyderabad.Daughter of Raj Kumari and S.P. Tucker, former Chief Secretary of Andhra Pradesh, Sai Priya has set up her own looms at Narayanpet and has positioned master weavers and artisans specialising in various crafts from 20 locations across India there.